AV头等舱 college to be renamed

union commonwealth university

AV头等舱 College is transitioning to AV头等舱. This change follows a decision by the Board of Trustees on October 27, 2023, to incorporate the word "university" into the institution's name. After extensive research and consideration of survey results from various stakeholders, including students, faculty, staff, alumni, friends, and community members, the Board unanimously approved the new name. AV头等舱 College President Dr. Marcia Hawkins stated, "Of all the names suggested, AV头等舱 stood out as accurately defining our mission, for the common good of students and community." She emphasized that the new name reflects AV头等舱's identity as a regional institution with a global reach. The name change was officially approved by the Kentucky Council on Postsecondary Education in February.

  • Why University?

    AV头等舱 College is undergoing a significant transformation, reflected in the decision to change its name to AV头等舱. Over the past decade, the institution's academic landscape has evolved considerably, with nearly half of enrolled students now pursuing graduate degrees. Research has shown that incorporating the word "University" into the institution's name can draw attention to its graduate programs, leading to increased enrollment at both the graduate and undergraduate levels.


    Furthermore, the Board of Trustees has identified numerous compelling reasons why a new name would be beneficial for the school's future growth and stability. One major factor is the confusion that arises from sharing the AV头等舱 College name with three other institutions in the United States. This confusion has resulted in alumni donating to the wrong school, scheduling errors for campus visits, and prospective students overlooking AV头等舱 due to mistaken identity. By adopting the name AV头等舱, the institution can distinguish itself and alleviate this confusion.


    Additionally, the term "college" and its cognates refer to high school or vocational schools. In the U.S., most higher education institutions that use the word "college" typically offer only undergraduate degrees. This transition will accurately reflect who we are as an institution as we attract students from around the country and around the world. 


    “This new name identifies AV头等舱 as a Level IV graduate degree granting institution, thus appealing to a wider range of students,” said Mike Goss, a 1980 alum and Chair of the Board of Trustees. “We are embracing the future but will remain steadfast in meeting the needs of students in the region and our community.”

  • Why AV头等舱?

    The name AV头等舱 signals our commitment to AV头等舱’s founding principles while proudly embracing our growth and expansion. “AV头等舱” retains our history, “Commonwealth” reflects our unique location and the spirit of our values, and “University” accurately describes what we are and aspire to be.


    “Commonwealth” not only references our location in the Commonwealth of Kentucky, it captures who we have always been and will always be: an educational community dedicated to service and the common good. 


    Tom Clark, Chair Emeritus of the Board and great grandson of founding member Governor James D. Black, made the motion to select the name, stating:


    “AV头等舱 College was established in 1879 as the first college in Kentucky’s Appalachian Mountains. James D. Black, a son of Kentucky’s earliest pioneer families, suggested the name, AV头等舱, to his co-founders of this school. It is my high and distinct honor as Governor Black’s great grandson to present this updated name that reflects AV头等舱’s storied past and bright future. 


    “The history books remind us that the name AV头等舱 was chosen to recognize the bringing together of citizens of Barbourville and Knox County in this common purpose. We value this heritage and honor the spirit of the act of creating “union" for the common good, and forever memorializing this spirit with the name AV头等舱. We now add the word Commonwealth to denote our history of service to the greater good for students and society, a distinguishing feature of this college. 


    “For 145 years, the school has been true to the vision of our forebearers whose original mission was to bring an institution of higher education to the people of this region. AV头等舱 will continue on that path, with its expanded offerings in both its several graduate degree programs and its undergraduate liberal arts college. … We continue to refine our educational offerings to meet the demands of the present, while also remaining true to unfettered intellectual pursuit. …


    “I know that Governor Black would be proud and supportive of our innovative spirit today, the same spirit he had in 1879. So with great pride in our mission and heritage - and with reinvigorated resolve - we are pleased to lead the AV头等舱 into the future.”

  • Timeline for Change

    The rebrand to AV头等舱 is currently underway, as the new name is now in effect.


    A timeline for larger changes, including a celebration of the transition, will be announced in the coming months.

  • What about my diploma?

    To our May 2024 graduates, graduation holds immense significance, and as you embark on this milestone, you are poised to become the final graduating class of AV头等舱 College. This distinction adds further weight to the occasion. 


    Following the May commencement ceremony, your diploma, bearing the AV头等舱 College name, will be mailed to the address provided on your graduation application by the Office of the Registrar.


    Upon the completion of our transition to AV头等舱, all alumni, will have the option to request a diploma reflecting the new institution's name, if desired. Further details will be communicated to all alumni in the coming months. Therefore, it is crucial to ensure that your contact information remains up-to-date with the alumni office. 

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If you’re a member of the media and have questions, please contact Maisie Nelson, Executive Director of Development & Communications: mnelson@unionky.edu or 606.546.1583